We develop custom solutions
Why Develop a Communications Strategy
A communications strategy guides an entire company’s development - not just its public marketing efforts. It sets the tone and direction so that all communications’ activities, products and materials work in harmony to achieve the desired change and results. Strategic activities and materials are more likely to promote real improvement and benefit that is financial and beyond. A communications strategy also enables all stakeholders and partners to provide input and agree upon the best way to forward so that actions can become more cohesive.
For communications to be effective, an entire team must be involved in order to reach a solid understanding of all the factors that may impact communication efforts, solutions, audiences and program analyses.
The Benefits of Content-Driven Marketing
Content marketing is not a tactic, it is a strategy: a commitment to use content to reach and engage with the audiences that are important to your business, including customers, media, investors, employees, suppliers and many more.
“Strategy is about competing to be unique” - Michael Porter, Institute for Strategy and Competitiveness at Harvard Business School
Creating dynamic content means to give first before you get, to educate before you sell. It represents an understanding that consumers are intelligent, discerning people who are going to choose your products or services only if you showcase the unique value you offer and not because you claim to be “the best” or your fancy advertising made big promises. Our tech-savvy world, especially the Millennial generation, is seeking products and services that solve problems for both their customers and the society and environment impacted by the businesses that provide them.
Why Companies Need Competitive Strategy
A competitive advantage is an attribute that allows companies to outperform their competitors. It is about differentiating their specific product, service and culture significantly enough to genuinely connect with and motivate their target audiences. It generates value for business and its shareholders, while also leaving the door open to consider all stakeholders and the wider impact of the company by utilising strategies such as Shared Value and implementing impact metrics. Competitive strategy must be unique, and difficult if not impossible to duplicate. Should it be copied or imitated it is no longer considered competitive advantage.
With a solid competitive advantage, your business can generate increased returns on capital and become more attractive to financiers, venture capitalists and generally increase its access to capital. You can also go the way of the “Lean Startup” and obtain feedback from customers as you go - thereby changing your product or service offerings and minimising costs and need for up-front capital. Starting with an MVP (Minimum-Viable Product) requires more time, planning, surveying of your key customers. Although if you choose the Lean Startup route, you can drive your business forward with your own team and resources, and thereby lessen your reliance on equity-based capital sources.
Why Your Business Needs a Brand Identity
Brand identity in not just your logo, your colour palette or infographic style. It is the entire outward expression of your brand, including its trademarks, communications strategy and visual appearance. It is the total sum of how your brand looks, feels, and speak to its customers. For you brand to succeed and thrive in the future, you need to build a brand identity that accurately conveys your essence and is flexible enough to evolve with time.
Social Enterprise in the Modern World
The importance of social enterprise cannot be overemphasised. In order to maintain the basic well being of the local and global community, we must to utilise the brilliance of our generation to bring about business-based solutions to our greatest challenges. Social enterprise is the catalyst that can support the resolution of world issues such as poverty and pollution with the highest level of efficiency. Social enterprise and strategies such as Shared Value utilise business experience, financial management and results-tracking and more expertise from the business world to achieve charitable, socially and environmentally-beneficial goals.
How we work.
Fill out our questionnaire so we can gain insight into your current communications and business development priorities. We will then book an initial call to discuss your project priorities.
Once you’re ready to move forward, our team can attend your offices, or you can visit us with your team, for a detailed meeting to find out more about your current challenges. We will then create a custom proposal with solutions and workflow.
If you accept our proposal, we will create a schedule of work and outline the information and we will need from you in order to implement your project. Our approach is collaborative and we work with our clients to support them in obtaining optimal results.